McDonald's humble beginning in San Bernardino, California, as a little burger followed by two brothers, Dick and Mac McDonald, became one of the largest multinational retailers in food services. McDonald's Company operates more than 60 million restaurants in 118 countries, feeding more than 60 million customers every day, mainly because of mcdvoice idea for a small restaurant franchising scheme. All began in 1954 when the brothers met Roy Kroc, 52, who was their first franchising director. Ray Kroc was impressed by the efficiency of their service when he got a huge order of eight multi mixers to be shipped to the restaurant of McDonald brother. The McDonald Brothers created a small menu with an emphasis on a few things - hamburgers, fries and drinks - enabling them to focus on consistency any step of the way. Roy Kroc told the brothers in 1955 his idea to establish McDonald's national restaurants and formed the McDonald's Company. Back in 1958 McDonald's sold his 100 millionth burger and in 1960 Kroc gained the brothers' exclusive rights to the McDonald's brand. Kroc's distinguishing philosophy is to create a restaurant infrastructure renowned for foods of consistently high quality and reliable preparation methods. From Seattle, Washington, to Miami, Florida, he wanted the same burgers, buns, fries and drinks to be served. One of the reasons why McDonald's is the world's largest fast food chain today is the ambition and push of Kroc.
The relationship with McDonald's suppliers has been very good and strong for several years, due to mutual confidence. Any of McDonald's long-term vendors are gavina gourmet coffee, 25-year-old McDonald's - Lopez Foods, 30-year-old beef provider, Keystone Foods, 40-year-old chicken, 100 rings, and potatoes. The reason these manufacturers have been so long with McDonald's is that they maintain stringent consistency and food safety standards. Suppliers of McDonald follow or surpass USDA requirements and undertake to be environmentally sustainable businesses. Since Ray Croc (founder) has succeeded in creating the most seamless, effective and creative food service delivery chain, McDonald's is so popular today.
In the collapse of the US and other world economies, McDonald's proved year after year to be a recession proof. Here are some of the reasons McDonald's keep rising as other businesses tighten their belts. One explanation is that McDonald listens to the desires and needs of his clients. McDonald's listening offers its consumers with dollar priced dishes as an alternative to high-end restaurants. While the costs of food and services are higher, McDonald's keep the menu prices down and support their customers later in the night. McDonald's features a wide range of nutritious options for all health-conscious customers: eleven varieties of salads, 11 types of wraps and four real fruit smoothies. McDonald's serves 19 types of hot and cold coffee beverages in McCafe's menu for diehard coffee drinkers. McDonald's McCafe defeats Starbucks in price and comfort to its rivals. The key reasons McDonald's succeeds its rivals. McDonald provides more restaurants globally and more menu options to suit each country or society.
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